Jen Saxton | On Celebrating the Wins Big or Small

The Lesson: 

Having her own children, encouraging better work—family life balance in the office, and understanding the difficulties and urgency parents go through when they need a service related to their toddler, Jen Saxton knows that you don't become one of the most successful enterprises in the baby industry by ignoring the human element of the job. In fact, Saxton details that the more she went through as a parent, the more she realized that the baby industry needed a change to reflect the stress and difficulty of being a parent.

Notable Excerpt: 

“My second company now is more like an Angie's List or a Care.com, so we're like a tech platform or a marketplace that connects mom with all these services, lactation consultants, sleep consultants, car seat installers, night nannies, you can find them all on Tot Squad. And it's about helping moms. Like when I was a new mom as I was going into Facebook groups like 'can anyone recommend a sleep consultant?' and then I got like 80 comments.

Now I've got to go Google these 80 people, and then you've got to like call and email them to see when they're available, and then, what's the difference between the $300 and the $3,000 lady, and by the way I'm going on two hours of sleep because I've got a newborn at home, and it was just a horrible experience!"

The Guest: 

Jen Saxton is the Founder & CEO of Tot Squad, a baby services marketplace that connects new parents with health, wellness and safety services like car seat installation, babyproofing, doulas, sleep consultants and more.

Jen is a serial entrepreneur with 10 years experience in the baby industry. In 2020, she successfully exited her baby gear cleaning business with an acquisition by BabyQuip, where she continues to serve as an advisor. Credited by The New York Times as having created a new industry, Tot Squad has raised $3M+ with its “juggernaut aspirations” to transform the baby world. Jen's work with Tot Squad has also been featured in The Wall Street Journal, CNBC, NY Times and more. Jen serves as a regular contributor on parenting topics for CBS The Doctors and for New York Magazine / The Strategist.

Episode Resources:

Jen Saxton | Instagram

Jen Saxton | LinkedIn

Totsquad | Instagram

Totsquad | Website